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CREATIVE PEOPLE MAKE BETTER EMPLOYEES

by Jen Gastelum | April 3, 2018

Creative people make better employees. Yes, that statement might initially appear bold, maybe even a little presumptuous (especially considering it is no secret that I am an unwavering advocate of creativity and the arts), but hear me out.

There is no shortage of blogs, articles, and studies that discuss the value of creative workers when it comes to productivity, innovation, and all around better business. One article asserts that creativity helps employees capitalize on complexity and is believed to be the most important leadership quality; another states that innovation is essential to competitive advantage, and employers are placing greater value on finding and hiring creative workers (Ready to Innovate, 2007).

A global study by Adobe surveyed 5000 people and found evidence of a significant link between creativity and professional success, with the majority believing businesses that invest in creativity are more likely to foster innovation,  have happier employees and increased employee productivity (Why You Should be Investing in Creativity and Design, 2016).

So how do we make a more creative workforce? And how does this benefit YOU?

We all know innovation is the future of our economy, but adding creativity to the equation is like having that extra cup of coffee in the morning -- it’s an amazing jolt that makes you feel unstoppable (or maybe that’s just me?). Adding an art lens to your professional training is not thinking “outside the box.” It’s ripping it open, giving it a paint job and turning it into something better.            

Stay tuned for big things coming out of Creative Catalysts later this year! We can’t wait to be drivers in making creativity a more readily available skill to be fostered as leaders in our work and community!

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